NEW STYLES

Spring '24 Collection

Help us welcome Whittier, Kittredge & Confluence to the Zeal Optics collection! 3 styles designed & tested right here in the Rockies to take you wherever your adventure may lead.

A Mountain of Technology In Every Lens

Every lens we make features Optimum Color Filration, industry-leading Everclear Anti-fog, Permashield Hardcoat, Hydro/Oleophobic Coatings & 100% UVA/B protection that allows you to see every bit of the mountain. All Day. Every Day.

The Haa Aani Alliance

The Haa Aani Alliance was formed by Weston Backcountry, mountainFLOW eco-wax, Pret Helmets, Smartwool, and Zeal Optics. Five purpose driven mountain brands that understand that while we may live and play in the headwaters of magnificent watersheds, that everything is downstream from us.

a navy blue background with light grey medical icons and a red cross
Supporting Those Who Serve

Community Champions

We want to say ‘Thank You’ with exclusive deals for active military, veterans, first responders, nurses, medical providers, hospital employees, government employees, teachers and students.

Protecting Our Wild Spaces

Commitment to Sustainability

We're passionate about giving back to the places we love to explore and are always seeking new ways to reduce the environmental footprint of our products and practices.

Who We Are

What We Believe

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